A woman in Canada is suing British–Dutch company Unilever, claiming that ingredients contained in the AXE brand of deodorant makes her ‘horny’, and ‘forces’ her do sexually-explicit dances and ‘activities’ which are uncharacteristic of her behavior.
The 24-year-old Montreal woman, identified as Lucinda Pierre-Badot, filed her complaint at The Court of Québec last Monday specifying damages of more than $120 million Canadian dollars.
The complaint, set to be heard by judge Pierre du Boulanger of the Civil Division, alleges that there are many secret ingredients contained in the AXE brand of deodorant that can cause adverse side effects, which may not necessarily affect the person actually using it, but to the person who is casually just walking by and taking an accidental sniff of the scent. In Pierre-Badot’s case, the sensation of getting sexually aroused, and an uncontrollable urge to strip in public and perform provocative pole dances using the nearest lamp post.
Pierre-Badot also claims that it has happened to her exactly 69 times, and each time usually climaxing with a leg split on top of a manhole.
In a phone interview, Jean-Faustin Tromboli, attorney for the plaintiff said that Pierre-Badot has suffered a lot of both physical and emotional trauma. He said that Pierre-Badot’s dancing attacks typically lasts about 12-15 minutes, usually to the point of exhaustion. He also mentioned that at the conclusion of each attack, Pierre-Badot ends up with large bruises on her crotch and buttocks, due to the hard fall on top of the steel manhole covers when doing the leg splits.
Unilever could not be reached at press time to comment on the lawsuit.
Made by British–Dutch company Unilever, AXE (also known as Lynx in the United Kingdom, the Republic of Ireland, Australia and New Zealand) is a brand of male grooming products, marketed towards the young male demographic.