The price of rice in the world market doubled in just a few days after the internet world went abuzz on rumors that fast food giant McDonald’s Corporation has finalized negotiations with iconic Belgian-Brazilian brewery, Anheuser-Busch to supply its beer to its restaurants worldwide.
The rumored deal, based from unnamed sources, involves the introduction of McBeer in all of McDonald’s restaurant locations worldwide, and Anheuser-Busch has been awarded the contract to supply its Budweiser line of beer.
According to sources, Anheuser-Busch will have an exclusive contract until 2018 to supply its famous Budweiser Pale Lager, Bud Light, and new Lime-a-Rita, a concoction of beer, tequila, and lime, to be sold in California, Texas and Mexico.
McBeer has been around for some time however, but only restaurants in countries such as Germany, France, and Italy carry the alcoholic beverage as part of the menu.
Now some may ask, what does this have to do with the price of rice?
Not known to many, Budweiser beer is made with up to 30% rice, in addition to hops and barley malt, and produced in various breweries located around the world. To supply all of its 34,000 locations worldwide, “McBud”, as it is now fondly referred to at numerous discussions on the internet, will have to be brewed in strategic locations throughout the world. In Asia however – where rice is a staple food – it could potentially create a major hiccup in rice supply. Thus, explaining the sudden spike in the cost of rice globally.
In St. Louis, James “Spuds” McKenzie, an executive from Anheuser-Busch, who spoke to Abril Uno by phone said that all he can comment on at this point is that there is a celebratory mood around corporate headquarters, and that “large kegs have been rolled out to mark the event.”
“Everyone is in a tipsy mood, just a few hours after we heard,” McKenzie said between hiccups, and as the Black Eyed Peas song, “I got a feeling” played in the background.
Meanwhile, folks back at McDonald’s headquarters in Oak Brook, IL, are all mum about the rumors. An unidentified employee who finally answered our phone call said that no one was available, “pretty much everyone is in St. Louis, celebrating,” she said.