MOUNTAIN VIEW, California — In an effort to reduce bandwidth on its popular news feed, Facebook announced after hours yesterday that it is discontinuing one of its major sections called Like Pages.
The largest social networking site in the world said that during their latest study — participated by no less than 3,000 users — it was revealed that eight out of ten users did not mind removing the feature from the news feed, and Facebook altogether. The study discovered that since users could no longer see posts from Like Pages (Fan Pages) of brands and personalities, which they have previously ‘liked’, there is no reason to continue to have Like Pages as a Facebook feature.
A majority of the respondents also commented that since the recent algorithm change made it where organic reach of personal likes, shares and status messages are no longer significant unless a user pays to sponsor a post, it would be at the best interest of Facebook’s investors to move to a pay-per-view model. This will entail moving the cost burden to the user wanting to see a friend’s status message instead. A user will be presented the option to pay for the privilege, since Facebook users normally are known to nose around friends’ personal lives to find out the latest on what he/she had for breakfast, or what he/she was thinking before going to bed the night before.
Nick Tedrow, Publicist for Facebook said that it is imperative that Facebook reacts to its current users’ needs. Even though many of the Pages that are marked for deletion have millions of likes, and the brands who built the Pages have spent thousands of dollars promoting the site, it is crucial that Facebook give its users what they want, regardless of the potential mass exodus to rival Google Plus.
“We are at a crossroads, and it’s a choice between making our users happy or the Page owners who provide content, I think it’s a no brainer.” he adds.
Facebook shares (NASDAQ: FB) dropped 80% to an all-time low of $11.20 just a few hours after the opening bell this morning.